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Noilly Prat
Noilly Prat ((:nwa.ji pʁat)) is a brand of vermouth from France. "White" Noilly Prat is the archetype of dry, straw-coloured French vermouth. Noilly Prat now makes Red and Ambre vermouths as well, introduced in the 1960s and 1980s, but they are less widely known. Noilly Prat Dry is 18% alcohol by volume. The Noilly Prat company is based in Marseillan, in the Hérault ''département'' of southern France, and is a subsidiary of Bacardi-Martini. Joseph Noilly, a herbalist, developed the first formula in 1813.
==History==
It has long been known that leaving wine in a barrel alters its characteristics. Wine that was transported long distances in barrels and exposed to the weather became darker in colour and fuller-flavoured. It was to mimic this natural process that Joseph Noilly, in 1813, designed a process that made France's first vermouth. In 1855, his son Louis Noilly and son-in-law Claudius Prat set up the company that became Noilly Prat, moving the business to Marseillan where it remains to this day. The brand was acquired by its Italian competitor Martini & Rossi in 1971, which was merged into the Bacardi-Martini family of brands in 1992.
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